Key.com
Website
Role: UX Designer
Craft: User Experience, Visual Design
Year: 2024 - 2025
The problem
How do we generate awarness of the brand and our values? As a UX Designer working on the Key.com website my overarching goal is to strive towards a cohesive, informative, and engaging experience with the KeyBank brand. The audience ranges from your next door neighbor to industry moving companies.
I work towards my goal by curating visuals, crafting page designs and nurturing the user experience. Below are some of the fruits of that labor.
I work towards my goal by curating visuals, crafting page designs and nurturing the user experience. Below are some of the fruits of that labor.
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Solution 1 :
Striking, Cohesive Imagery
Striking, Cohesive Imagery
A picture is worth a thousand words—and online, its impact multiplies. I curated a cohesive set of images that felt like they belonged to the same visual universe, reinforcing Key’s brand identity at every touchpoint. This intentional visual consistency helped communicate the brand’s personality more clearly and created a polished, trustworthy experience for visitors.
Visuals
In a neutral user interface, where images paint the experience in color, all imagery must live in the same universe.
Solution 2 :
Clear, Intuitive Information Hierarchy
Clear, Intuitive Information Hierarchy
Users shouldn’t have to hunt for what they need. I redesigned the page structure and layout to guide users effortlessly to key information. By establishing a clear visual hierarchy—using thoughtful typography, spacing, and content grouping—I made it faster and easier for visitors to scan, navigate, and find what they’re looking for with confidence.
Solution 3: Seamless Content & Product Discovery
Great design doesn’t just answer questions—it sparks curiosity. I utilized design patterns that surface related content and products at just the right moments. Through strategic use of contextual modules, visual cues, and teaser tiles, I helped users explore deeper without feeling lost—turning passive browsing into active engagement.
User Experience
Irresistable on ramps to new and exciting content, extending the Keybank brand to meet them in the moment.
Impact
We reach millions of people and businesses in the moments that matter most—delivering an experience that’s intuitive, engaging, and unmistakably KeyBank. Every interaction is designed to reflect the trust we’ve built over the past 200 years, creating a digital space that feels safe, secure, and dependable.
100+
Images selected
60+
pages created
2M+
customers reached
Want to learn more?
I'm open to speaking more in depth about work, discussing speaking opportunities, or collaborations.
Contact Me